I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. While I will be going into a lot more detail over time, I just wanted to share […]
When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there […]
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, […]