A. None. One negative review, social media link or news story can destroy a reputation you have spent years to create. With the speed of information of today you could easily suffer massive sales and brand losses from only one piece of negative information.
A. Consumers are searching for a brand and company they can trust. Once they find a product or service that you offer which they want to learn more about, they will then search for the specific brand or company. If they find negative information, you can expect them to turn elsewhere which means business lost for you.
A. Everyone. It doesn’t matter who you are or how popular or even unpopular you think you are everyone can become the subject of online reputation damage which can lead to years of frustration if not managed and handled quickly.
A. The first step is to ensure you don’t create additional negative information for yourself, but the next step is to hire an Online Reputation Management (ORM) firm such as FameRep to handle the reputation you have online. You cannot remove the negative reviews or articles from the internet because you don’t have control over the websites they are on, but you can add positive information in a way that the positive will be found before the negative, virtually suppressing the negative into oblivion.
A. We understand the importance search engines place on four key factors of information: quality, variety, freshness and trust. These are the cornerstone of content that can be trusted by search engines and will help have that content ranked higher than the negative. This does take time but eventually all your negative reviews will fall well below the first page of search engines, showcasing a positive reputation for you.
A. Without new content to replace the old content your search results will continually display the old negative information. By creating this new content that is filled with positive feedback and information your search page will be one that is trusted by many users, helping you increase business.
A. Yes. We handle this every day and while these sites along with trusted blog sites are more difficult to outrank than many others it can be done. Our experienced team of experts will face any challenge you bring head on and find the right way to present your positive information so it can be ranked highly on any search engine while pushing the negative content down.
A. Yes. Your professional profile on social media can be dramatically improved in order to bring you a much needed positive reputation. By creating the posts, news feed and information from your already positive results and highlighting them in a way that will be more widespread the negative posts fall far down the pages.
A. Immediately. If you have not been the victim of negative press or information it’s time to take proactive steps to ensure negative content does not penetrate your reputation. On the other hand if you already see negative results showing up in search engines you need to take advantage of our ORM services right now and contact us at FameRep.
A. Yes. By default, we target North American searchers who use English-language websites, but our proprietary systems often have a spillover effect into other markets and languages. We also have many clients who have an international presence and would like content specifically targeted at other languages and markets; we can easily accommodate those goals.
A. The expertise of SEO firms does not address the problems of online reputation management (ORM). While an SEO firm only needs to move sites that it controls up in the search results, FameRep has to move a large number of sites we don’t control, both up and down. It would be incredibly inefficient to utilize standard SEO techniques to target each spot on the first page of results in the way ORM can. The expense would be 10 times that of a regular SEO engagement, and each of the sites in question would compete with the others, reducing their impact collectively. ORM is a much more nuanced approach that spreads promotional factors between many sites in order to build the right impression in the most cost-effective manner possible.
A. Search engines use longevity of interest to determine the importance of a particular website. In designing an effective engagement, not only do we need to factor in the amount of time needed to produce the desired results, but also the amount of time needed to convince search engines that the desired results are relevant over the long term. This is why we typically aim for 12-month engagements. Search engines consider any online search trend lasting less than one year to be short term. After approximately 12 months, the process of reinforcement becomes less reliant on manual intervention, due to the psychology of online search. People click items near the top of the search results page, increasing organic traffic to those websites. Unwanted sites that have been pushed down for months, contrastingly, see a corresponding drop in traffic that reinforces their new position on lower pages.
A. A number of factors are involved in our cost calculations. We look at the specific factors influencing the search results under consideration, the authority of individual domains and links, the traffic patterns, the longevity of the search results, the competitiveness of the search term, and so forth. These factors give us a baseline estimate for what it will cost to solve the issue. For each client, we spend a significant amount of time and capital building custom, client-specific technology. Most of this work takes place on the backend and is not connected to content creation or publication, although we do utilize some content/publication strategies to reinforce our technological efforts when it makes sense to do so. Our costs for building this backend framework are also included in our calculations.
A. Google leads the search engine market, with approximately 66% of U.S. searches. For this reason, our engagements target Google primarily. Microsoft Bing, which also powers Yahoo! Search, accounts for roughly 30% of the market. The other 4% is taken up largely by Ask and AOL. For the vast majority of cases, successful ORM engagements in Google lead to comparable success elsewhere.
A.Social media has a large impact on online reputation. According to recent data, approximately 18% of visitors to a business’s website are influenced by social media. We can help you develop strategies to specifically address this aspect of your online reputation.
A. In some cases, we can produce results more quickly through the aggressive application of our Picasso technologies. However, there is a limit to how much the process can be sped up. If done too quickly, the promotions look suspicious to search engines and our work backfires. Our standard engagement timeline has been designed for the best balance between cost and impact. If timeliness is a priority, however, we can provide you with expedited service at an additional fee.