I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online! Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to […]
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe […]
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online […]
You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the […]
Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you. Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs, but they never used to have their own domains. Now they all do. logan.movie is a prime example […]
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to […]
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. While I will be going into a lot more detail over time, I just wanted to share […]
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. I am assuming you don’t have an online crisis-management plan in place, something that you can activate in order to quickly respond to the […]
Usually, reputation defense is about cleaning negative search results off of Google and Bing; however, in the case of a recent international financial services firm we did work for, we were effectively able to prevent any negative mentions to even take root. An AP article came out that wrongly accused a financial services firm of […]
You probably built your website years ago. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you […]