Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all […]
Our Online Reputation Management (ORM) services will help you prepare for a social media crisis before disaster strikes or help you mitigate the damage that a current crisis could be causing. Online reputation management (ORM) is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to […]
When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to the axiom “I don’t care what the newspapers say about me as long as they spell my name right” then you’re going to need to […]
If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you […]
Online reputation management tries to replace negative results with positive & neutral entries While I concur with Vizzini, the Sicilian from the movie The Princess Bride, that one should “never get involved in a land war in Asia,” sometimes there’s no escape — and taking on Google’s search index, algorithmic prowess, and the natural results of organic search itself is, indeed, […]
You’ll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign. In response to negative search results on the first two pages of Google, even $30,000-a-month Enterprise level campaigns demand 12-month campaign contracts from their clients. We do this not […]
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. Steal This Book, written by Abbie Hoffman in the 70s, mainly focused on ways to […]
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. Online Reputation Management (ORM) GerrisCast Podcast, Notes for Episode, 3 July 10, 2019: Welcome to […]