Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you. Major Hollywood movies have been having fun with domain names registered solely for a single movie. Yes, these movies often exceed $100M in costs, but they never used to have their own domains. Now they all do. logan.movie is a prime example […]
The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to […]
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. While I will be going into a lot more detail over time, I just wanted to share […]
If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign. I am assuming you don’t have an online crisis-management plan in place, something that you can activate in order to quickly respond to the […]
You probably built your website years ago. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you […]
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la […]
When speaking about what we do people often think of Online Reputation Management (ORM) as a defensive strategy. And for some, it is. However, Google is often the first impression anyone gets when they’re introduced to your brand online. While SEO is an excellent way of getting your company to the top of search, there […]
If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order. Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous […]
Reputation management is not about dressing up mistakes. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in […]
The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search. I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door […]